The Shopify navigation tool allows you to dynamically setup a navigation menu for your website. 

Your website can have many menus. For example there is the Main menu at the top that let your customers quickly access important pages on your shop such as collections and there is the Footer menu at the bottom that let them access other pages such about-us. 

We recommend your add the link to your program in the Main menu in order to make it easy for your customers to access. 

Here is how to do:

https://help.shopify.com/en/manual/sell-online/online-store/menus-and-links/editing-menus

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