# Getting started

The referral program helps you incentivize customers to recommend your products to their families and friends by rewarding them. Customers get rewarded when they refer a friend to your store that completes a purchase. Referrals are considered successful only when the referred customer is a new customer placing their first order.

Each customer who joins your referral program gets access to a unique referral link. The referral link helps track new customers that are being referred to your store. From the referral page, the customer can email the referral link to their friends or share it directly on Facebook and Twitter. The customer can also click on the copy button to copy the link and share it with their friends on any other platform.

<figure><img src="https://lh5.googleusercontent.com/77FBj2vrFn0LtwKwtfLtg3eRLCQF-__fCovHULwVAtu7X5Lrr7hy6Ad1qpDRaCciLOU-_sRgthd24YdF_D1vSqfzbpRHqIG8xGDIwkMOapvc0xlIxEWCkQhC_kqFLFDBQeWFED3bhsLC8blZWyRtmQqsbsGr6jh3-KK-2Bw_b-VhWQGlNy7EBGinig" alt=""><figcaption></figcaption></figure>

As soon as their friends click on the referral link, they are automatically directed to your store with a popup that says:Your friend (the referrer) is giving you a discount to spend in the store.

```
Your friend (the referrer) is giving you a discount to spend in the store.
```

<figure><img src="https://lh4.googleusercontent.com/kaFSGqtv3E1NkKjtRHqXRSVWodIxAm1vZ3dysKVqsLHWqG3-W7OaqcM1XDFpUSL663UzX4xVpNSR73daSgsOwncPrYe_lAo2r23Ei5qE-Bd5o4i3du2vmBvYDsyaR0-gtoUZhDQnEIN3_bsY6KEFyZ9qOQha_4rL1HyypXRribF-mSbw7P7H0TyLkA" alt=""><figcaption></figcaption></figure>

After registering for an account on the shop, the referred customer will see a popup with the unique coupon code they are rewarded with for accepting the invite. The customer can choose to copy and use the coupon code immediately or they can access it on the referral program page when they are ready to make a purchase.

<figure><img src="https://lh5.googleusercontent.com/NAdwbXIvBEqBtlp5Ti4pmtpp8k1tr7dO8spWqmvzYQWg3jVet9CTGX6H01p2eiM9f3ZxnOh1KtEYKrtE0lhT0HqtAXAf7VXcKRL175mv0tsn8mP-25m509V9TmewnnSIVac-lWkU8GQK0jmLHprU0C2J2b-_Tfrr4jI_QLoEKqTHWAN0UYhjihHZJg" alt=""><figcaption></figcaption></figure>

A referral is deemed successful when the referred customer makes a purchase in the store using the invite link. When there is a successful referral the referrer gets his reward. The referral reward value can also vary depending on your referral settings. The available options are:

* Reward points&#x20;
* Percentage coupon


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