> For the complete documentation index, see [llms.txt](https://help.trybeans.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.trybeans.com/foxx/faq/replacement-tags.md).
# Replacement tags
Foxx offers replacement tags that can be used to create personalized or dynamic content. It provides certain template variables that you can use to personalize message content. The most commonly used variables are rewards and referral variables, which allow you to dynamically include information about your recipients. For example, their name, referral link, or rewards transaction type e.t.c
### Personalization Tag
Use these merge tags to display subscriber information in your emails and response emails. The following list contains the most common merge tags used in Foxx for personalization.
```
[%first_name%]
```
Inserts your subscriber's first name if it's available in your audience.
```
[%last_name%]
```
Inserts your subscriber's last name if it's available in your audience.
### **Referral Tags**
```
[%referrer_first_name%]
```
Inserts your referrer’s first name if it's available in your audience.
```
[%referral_link%]
```
Inserts the referrer link
```
[%referral_reward%]
```
Inserts the reward the customer receives for a successful referral
```
[%referral_reward_short%] or [%referral_reward%]
```
Inserts the reward the customer receives for a successful referral
### Reward Tags
```
[%liana_transaction_type%]ed
```
Inserts the transaction type either credited or debited.
```
[%liana_transaction_points%]
```
Inserts the points the customer gets from the transaction type.
```
[%liana_points_value%]
```
Inserts the points value in the store's currency
```
[%liana_points_balance%]
```
Inserts the customer's point balance
```
[%liana_transaction_description%]
```
Inserts the transaction the customer was either debited or credited for.
```
[%liana_transaction_sign%]
```
Inserts the numerical sign of the transaction showing if it was a debit(-) or a credit(+)
### Others
```
[%unsubscribe_link%]
```
Inserts the unsubscribe link\
\
\
\
---
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