# Shopify customers tags

The[ **Tiers**](https://help.trybeans.com/liana/tiers) feature allows you to create special memberships where customers can enjoy different loyalty benefits depending on their level. Whenever a member has met a certain set of conditions their tier status is updated. They can be promoted to a higher tier or downgraded to a lower tier. 

Beans automatically add tag customers in Shopify with their current tier level. This allows you to view directly in Shopify which tier a customer belongs to. It also makes it easier to segment customers by their loyalty tier. For example, if a customer becomes a member of the Gold tier, the tag **Beans-Tier-Gold** will be added to that customer in the Shopify dashboard.

{% hint style="info" %}
This feature is activated by default when you enable the tier feature and have connected your Shopify store.
{% endhint %}

![](https://lh6.googleusercontent.com/aEzOunjrvvFQTCHOGkgT0Yjh1eR9U8gtZCYdHuVbm-2xwWpA1QZg9uH-hU15AF2BexE3ZYI4fir7wIkYEk8R8EO6gtpNUHCfUBC-nG23v67h9BBDZN0NKc7sfMQvZ3wa5j7LQJgRmKtX0Br7AQ)